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  • Our enrollment numbers have increased along with our fundraising awareness. Staff and students have enjoyed TCA’s growth and recognition, as well as our higher profile in targeted media that directly engages our key constituents.
    ~ Becky D. Lewis,
    Executive Director of Development
    Trinity Christian Academy
    Client Logo - Trinity Christian Academy

  • Several firms were competing to launch our social media strategy but C. Pharr’s strategic, multi-faceted approach to digital communication paired with its PR expertise put them ahead of the curve.
    ~ Kimberly B.,
    Marketing Manager
    N. TX hospital

  • We count on C. Pharr & Company to publicize our land acquisitions nationally to remind the marketplace that we are a very active investor.
    ~ Kevin Watson,
    Stratford Land
    Client Logo - Stratford Land

  • For more than eight years, the statewide publicity and strategic counsel C.Pharr & Company provided has helped us grow our business throughout Texas.
    ~ Chris Peck,
    VP Texas Division
    Client Logo - McCarthy

  • Cynthia Pharr Lee is one of the 25 most influential business women in Dallas.
    ~ Dallas Business Journal
    July 2008

  • In a number of crisis situations, my executive teams have trusted C. Pharr & Company for sound communications counsel and implementation.
    ~ Ken Cichocki
    Chief Financial Officer

  • Every PR initiative we've done together has begun with insightful strategy and yielded results that have built Westmount’s leadership profile, locally and nationally.
    ~ Cliff Booth, CEO
    Westmount Realty Capital
    Client Logo - Westmount Realty Capital

Who We Are: About C. Pharr & Company
RETC (Real Estate Tax Consultants) – Differentiate to Grow Business
The Plaza at Preston
Dallas-based RETC (Real Estate Tax Consultants), a 26-year-old property tax consulting firm, was intent on energizing its business processes and marketing efforts as it transitioned to second generation management. A leader in the property tax consulting industry – evident from its rapid growth and success in previous years – RETC was ready for its transformation and began looking for ways to communicate its recent rebranding and expanded capabilities to targeted and prospective clients. RETC needed a strategic partner that could deliver a focused communications program parallel to the firm’s growth.

C. Pharr Solution
As a starting point, C. Pharr fine-tuned key messages, shaping a multitiered communications campaign around this new messaging to better communicate RETC’s more institutionally focused second generation of leadership and propelled growth. Backed by a long history of working with commercial real estate media, C. Pharr contacted local and national business and trade reporters to start planting the seed for RETC to be called upon as the journalists’ expert resource for trend and breaking news stories. This initial pitching strategy kicked off RETC’s thought leadership program helping the firm stand out among competitors in the crowded commercial real estate tax market.

Another component of this multilayered communications approach centered around industry blogging. C. Pharr secured ongoing expert blogging opportunities in various vertical outlets to further build upon RETC’s thought leadership program. This clear, consist messaging ensured RETC remained top-of-mind with current and targeted prospective clients throughout the year instead of just once a year, during the property tax protest period. Building upon this momentum, C. Pharr worked directly with national media to secure bylined columns for RETC’s leadership, enabling RETC’s message to be carried into markets outside of Texas.

C. Pharr also worked with RETC to optimize its current sponsorship packages and speaking engagements, repurposing these opportunities into a more robust communication platform. C. Pharr collaborated with RETC and its graphics partner to develop a quarterly self-publishing e-newsletter, which yielded even more “mileage” out of these sponsorships dollars and speaking opportunities.

This integrated marketing tactic has enabled RETC to share its re-energized key messages and thought leadership platform through multiple traditional and non-traditional media vehicles. With the constantly-shrinking world of print media and ongoing battle for editorial space in these traditional outlets, C. Pharr helped RETC realize its goal of finding a vehicle for self-publishing client news. Less traditional media outlets became both strategic and creative ways for RETC to engage clients and prospects in its business-focused news and services.

The constant flow of editorial content, speaking engagements and other marketing tactics throughout the year has been key to keeping RETC at the forefront of competition when property owners are looking to hire a seasoned property tax consulting firm. This ongoing communication is also helping RETC grow its business within new audiences while reinforcing its messaging with current clients to serve as a reminder that RETC is the “go-to” commercial real estate tax firm.