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  • Our enrollment numbers have increased along with our fundraising awareness. Staff and students have enjoyed TCA’s growth and recognition, as well as our higher profile in targeted media that directly engages our key constituents.
    ~ Becky D. Lewis,
    Executive Director of Development
    Trinity Christian Academy
    Client Logo - Trinity Christian Academy

  • Several firms were competing to launch our social media strategy but C. Pharr’s strategic, multi-faceted approach to digital communication paired with its PR expertise put them ahead of the curve.
    ~ Kimberly B.,
    Marketing Manager
    N. TX hospital

  • We count on C. Pharr & Company to publicize our land acquisitions nationally to remind the marketplace that we are a very active investor.
    ~ Kevin Watson,
    President
    Stratford Land
    Client Logo - Stratford Land

  • For more than eight years, the statewide publicity and strategic counsel C.Pharr & Company provided has helped us grow our business throughout Texas.
    ~ Chris Peck,
    VP Texas Division
    McCarthy
    Client Logo - McCarthy

  • Cynthia Pharr Lee is one of the 25 most influential business women in Dallas.
    ~ Dallas Business Journal
    July 2008

  • In a number of crisis situations, my executive teams have trusted C. Pharr & Company for sound communications counsel and implementation.
    ~ Ken Cichocki
    Chief Financial Officer

  • Every PR initiative we've done together has begun with insightful strategy and yielded results that have built Westmount’s leadership profile, locally and nationally.
    ~ Cliff Booth, CEO
    Westmount Realty Capital
    Client Logo - Westmount Realty Capital

Who We Are: About C. Pharr & Company
McCarthy Building Companies – Increased Business Referrals
The Plaza at Preston
Situation
McCarthy Building Cos., the nation’s eighth largest domestic general contractor (Engineering News-Record, May 2012) with a Texas presence for more than 33 years, was looking for a way to increase its business referrals. Founded in 1864, McCarthy is backed by a strong presence throughout the United States with projects in numerous industries including the healthcare, federal, civil, office and education markets to name a few. However, McCarthy’s Texas Division wanted to remind its current clients why it is best-in-class as well as to introduce the firm to new clients and a new audience.

C. Pharr Solution
C. Pharr focused on a multi-tiered public relations and community campaign to remind current clients why McCarthy is the best in the business while also building awareness with new and prospective clients. C. Pharr started by identifying the Texas Division’s most challenging projects - including the AT&T Performing Arts Center Dee and Charles Wyly Theatre in Dallas and The University of Texas MD Anderson Alkek Hospital Expansion in Houston – and building campaigns around these projects to help drive awareness for McCarthy’s innovative, results-oriented approach to challenging projects. C. Pharr devised strategic messaging surrounding each project and focused its media relations tactics not only on business and trade media, but also devised angles that would be of interest to community and lifestyle publications. Coordinating community and media tours as well as one-on-one exclusives with media to tout specific challenges, project milestones and other innovative building processes yielded multiple interviews in local, regional and national media as well as increased awareness in consumer and business communities.

Building upon the increased media coverage, C. Pharr pursued industry awards for both of these challenging projects and won the premier industry award from the Associated General Contractors of America/Aon Build America Award two consecutive years in both 2010 and 2011. This was the first time in McCarthy’s history that one of its divisions won this coveted industry award two years in a row. Since media interest had started to dwindle after project completion, C. Pharr capitalized upon these award wins to catapult McCarthy and its innovative building solutions back in to the spotlight as well as pursued multiple other awards for both the division and individual employees. C. Pharr used this award momentum as an opportunity to highlight McCarthy’s key message of its expertise in constructing the most challenging project imaginable.

A self-publishing component was also used to communicate McCarthy’s leadership role on these demanding projects. Articles, photo stories and news briefs were created for the national communications team to utilize in its newsletter, direct mail campaigns and social media pages.

Results
McCarthy’s firm and its employees were regularly mentioned in all forms of local, regional and national media including traditional and non-traditional outlets such as Engineering News Record, Wall Street Journal and the New York Times. McCarthy’s solid performance , increased media placements and numerous industry awards served as a reminder and provided third-party endorsement of McCarthy’s client-oriented approach to challenging projects.

Utilizing tough projects and building mini-campaigns around each project served as the catalyst to increase business referrals. Benefiting from a multi-tiered approach to push out McCarthy’s key message of performing above and beyond client expectations is one of the reasons McCarthy’s business thrived during the economic crisis, even launching into a new service line that has grown into one of its main lines of business in the Texas market.